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Get the scoop on topics related to LinkedIn profile optimization, copywriting for small businesses, and content strategies to help position your brand competitively.
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LinkedIn Content You Didn't Know You Needed.
I can’t tell you how many times I am asked the question – how much content should I post on LinkedIn? And how often should I post? Let me...
Janine Hogan
Aug 17, 20226 min read
15 views
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Long-form Newsletter vs. Short-form Status Update. Which is Best?
As you probably already know, newsletters are blowing up on LinkedIn. Not a day goes by when another newsletter follow request shows up...
Janine Hogan
Aug 15, 20224 min read
22 views
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Highly Effective Emails Have This In Common...
Content that is irresistible to your audience. Getting it right has never been more critical for business. There are several components...
Janine Hogan
Sep 2, 20217 min read
25 views
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Benefits of Upgrading Your Personal Brand on LinkedIn
Without a polished, professionally crafted LinkedIn profile, you risk not being taken seriously. Upgrading your professional online...
Janine Hogan
Apr 22, 20214 min read
45 views
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Career Moves Don't Have to be Scary. Listen to Your Pegasus!
There's a common theme emerging. Many of the people I talk with during their complimentary LinkedIn profile reviews are telling me that...
Janine Hogan
Mar 4, 20205 min read
12 views
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The Top 5 reasons to Outsource a Professionally Written LinkedIn Profile.
If there is any doubt that you are not getting the most out of LinkedIn, or you are struggling to get more clients, connections, and...
Janine Hogan
Sep 9, 20195 min read
32 views
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Direct Messaging Mistakes You Won't Want to Make on LinkedIn (example included).
It’s happened to us all. You accept an invitation to connect with someone on LinkedIn whom you don’t know but think may be reaching out...
Janine Hogan
Sep 4, 20198 min read
22 views
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5 Steps to Building a Brand on a Budget.
Branding can feel daunting, especially if your resources are limited or you're just started out. But even on a shoestring budget, there...
Janine Hogan
Nov 6, 20186 min read
55 views
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Shortcuts to Writing Action-Oriented Copy Like a Pro.
Motivating your prospect can become a daunting task, especially when you feel you've done all you can to get it right but you're not...
Janine Hogan
Oct 16, 20185 min read
20 views
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Get Your Content Ranked on Google.
Content has many faces. And even though Google loves fresh content, there is no guarantee that your content will get your website to the...
Janine Hogan
Sep 21, 20185 min read
33 views
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