LinkedIn Content You Didn't Know You Needed.
I can’t tell you how many times I am asked the question – how much content should I post on LinkedIn? And how often should I post? Let me...
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advice worth giving for things worth knowing.
Get the scoop on topics related to LinkedIn profile optimization, copywriting for small businesses, and content strategies to help position your brand competitively.
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Janine Hogan
- Aug 15, 2022
- 4 min
Long-form Newsletter vs. Short-form Status Update. Which is Best?
As you probably already know, newsletters are blowing up on LinkedIn. Not a day goes by when another newsletter follow request shows up...
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Janine Hogan
- Sep 2, 2021
- 7 min
Highly Effective Emails Have This In Common...
Content that is irresistible to your audience. Getting it right has never been more critical for business. There are several components...
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Janine Hogan
- Apr 22, 2021
- 4 min
Benefits of Upgrading Your Personal Brand on LinkedIn
Without a polished, professionally crafted LinkedIn profile, you risk not being taken seriously. Upgrading your professional online...
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Janine Hogan
- Mar 4, 2020
- 5 min
Career Moves Don't Have to be Scary. Listen to Your Pegasus!
There's a common theme emerging. Many of the people I talk with during their complimentary LinkedIn profile reviews are telling me that...
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Janine Hogan
- Sep 9, 2019
- 5 min
The Top 5 reasons to Outsource a Professionally Written LinkedIn Profile.
If there is any doubt that you are not getting the most out of LinkedIn, or you are struggling to get more clients, connections, and...
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Janine Hogan
- Sep 4, 2019
- 8 min
Direct Messaging Mistakes You Won't Want to Make on LinkedIn (example included).
It’s happened to us all. You accept an invitation to connect with someone on LinkedIn whom you don’t know but think may be reaching out...
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Janine Hogan
- Nov 6, 2018
- 6 min
5 Steps to Building a Brand on a Budget.
Branding can feel daunting, especially if your resources are limited or you're just started out. But even on a shoestring budget, there...
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Janine Hogan
- Oct 16, 2018
- 5 min
Shortcuts to Writing Action-Oriented Copy Like a Pro.
Motivating your prospect can become a daunting task, especially when you feel you've done all you can to get it right but you're not...
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Janine Hogan
- Sep 21, 2018
- 5 min
Get Your Content Ranked on Google.
Content has many faces. And even though Google loves fresh content, there is no guarantee that your content will get your website to the...
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