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Janine Hogan's blend of copywriting, multi-media production, marketing, and LinkedIn expertise gives her a unique perspective when developing content for brands that truly resonate with their desired audience. Instinctively, she identifies the key message that the ideal client needs to hear to attract their attention, stabilize their interest, and ultimately drive action.

Her purpose is to provide a comprehensive writing solution that eases the burden of articulating thoughts into words to create effective content that elevates the brand experience.


Her goal is to translate the message you envision into the lingo that connects your brand with your audience's needs and positions you, your product, or service as the ideal choice.



Profile Development & Coaching

Access the power of the world's most trusted social business network with profile make-overs and growth strategies.


Copy & Content for Brands

Connect with your audience on what matters most. 


Brand Innovation & Consulting

Establish your value and attract your ideal audience with magnetism.


It's not just about shaping experience or facts with descriptive words. It's about creating an experience. When it comes to crafting the right brand message, using a more holistic approach helps you find the missing pieces that you haven't thought of; the things that truly make you unique and connect you with your intended audience on a more personal level.


Beginning with a deep dive discovery process, we uncover the intricate details surrounding your product or service,  what makes you truly unique, and what it all means for your ideal client. We then craft content that makes you irresistible and earns your desired audience's attention from first impression to lasting relationship. 


First and foremost, to not only provide you with the highest level of personalized service, but to also craft the most effective messaging possible for your brand through:


Talking things through together often leads to greater clarity and moments where magic is formed. That's why my entire process is conversational and not interview style. I ask the right questions and dig deep so that I can intimately understand the details of your business and how they relate to your target audience.


I treat your business as if it were my own and I truly care about your success. I work diligently to ensure the writing reflects your brand's values and supports your vision. I take great responsibility for your satisfaction which is why I don't rush the process.


While I cannot guarantee specific results due to a variety of factors outside of my control, I do guarantee your satisfaction with my work. It's why I stand behind my writing with a 30-day window for completion upon delivery of initial drafts, giving you ample time to share feedback, touch base, and address any change requests.

I had the best experience working with Janine! She has the ability to magically put together thoughts and words into writing an action-driven message that describes exactly what I want to say. I call her LinkedIn Luxury! She is super knowledgeable about the techniques I can use to maximize the use of my LinkedIn and grow my network. I am beyond happy with the results I got right after she did the whole makeover of my LinkedIn profile!


- Luisa N.

CEO & Director of Talent Acquisition, Touchstone Professionals

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like you, I am extremely passionate about what I do. And as an entrepreneur, I completely understand the challenges you face when it comes to marketing yourself. I love writing and I love stories. By design, I've always been a storyteller AND a marketer. Learning about what people do or create and then transcend that into a powerful story is my way of helping you help those who need you. It's also what makes me different.


It's not just about shaping experience or facts into descriptive words. My holistic approach helps you find the missing pieces that you haven't thought of, the things that truly make you unique and connect you with your intended audience on a more personal level. When I write for you, I write to create an experience that draws your audience in. That's what gives you that WOW factor, the thing that makes you irresistible.

"It is the ultimate luxury to combine passion and contribution. It's also a very clear path to happiness."

-Sheryl Sandberg

Personal attention is rare these days. But I want you to know that I genuinely care and want you to love how your brand is represented, no matter the assignment. It's my goal to make you feel proud and confident that the writing speaks to the absolute best of who you are, your product or service, and your message. If you don't have a strong message, I can help you define it. And I promise to walk you through the process every step of the way. 

I know that hiring a professional writer is an investment. That's why there's nobody who will work harder for you than me. Mediocrity is not an option. I don't know how to deliver anything other than exceptional work. 

LinkedIn Tips and Branding Advice 

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