With so much happening on LinkedIn, how will you stand out?

Tell Your Story 

Upgrade Your Profile Today

According to LinkedIn:

80% of B2B leads come from LinkedIn

49% of buyers research vendors on LinkedIn

LinkedIn has 722M members

50,000 US remote jobs listed on LinkedIn

53M profiles are viewed daily

94% of recruiters use LinkedIn to vet candidates

14M jobs were listed on LinkedIn as of Oct. 2020

 3 people are hired per minute on LinkedIn

LinkedIn is THE most trusted social network in the US

LinkedIn saw a 55% increase in conversations in 2020

Content creation increased 60% on LinkedIn in 2020

LinkedIn live streams increased by 437% in 2020

LinkedIn Profiles

Guided services or done-for-you,

you'll find all you need to maximize the power of LinkedIn.

Brand Copywriting

Creating symmetry and consistency in your messaging across all marketing channels and written communications for your brand.

LinkedIn Coaching

A tool is only as good as its user. Learn how to maximize the power of LinkedIn and accelerate results.

I had the best experience working with Janine! She has the ability to magically put together thoughts and words into writing an action-driven message that describes exactly what I want to say. I call her LinkedIn Luxury! She is super knowledgeable about the techniques I can use to maximize the use of my LinkedIn and grow my network. I am beyond happy with the results I got right after she did the whole makeover of my LinkedIn profile!


- Luisa N.

CEO & Director of Talent Acquisition, Touchstone Professionals

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You could be missing out on opportunities...

What good is being good at what you do if no one knows about it?

How can you show others your unique value when you struggle to put it into words?

Why should your ideal client choose YOU when you can't differentiate yourself from your competition? 

Without a polished, professionally crafted LinkedIn profile, you risk not being taken seriously. Upgrading your professional online presence helps to: 

  • Make the right connections, expand your network of resources, attract your ideal clients, and grow your business

  • Pinpoint your unique value and package it more attractively

  • Optimize your LinkedIn profile for better SEO results

  • Rank higher in Recruiter Lite

  • Create a powerful personal brand message that gets the attention and respect you deserve

  • Tell your brand story by making the best use of visual profile features (profile banners, headshots, & attachments)

  • Attract new employment opportunities and get paid what you're worth!

  • Make the absolute best first impression and establish instant credibility with your audience

This (before)
This (before)
or This (after)
or This (after)
Which impression would you rather make:
Upgrade your personal brand.
Upgrade your results.

To avoid sending your target audience straight into the arms of your competition, you need a strong professional online presence on LinkedIn; one that brands you well and markets your products or service in the most compelling, interesting way.

And you need to feel 100% confident about the quality of your LinkedIn profile because the right people are looking for you, your product, or service.

And when those people find you on LinkedIn, will you be ready?

All of these elements need to work together harmoniously to tell your brand story:
  • Your profile banner
  • Your headshot
  • Your headline
  • Your about summary
  • Attachments you include
  • Experience
  • Skills
  • Your content (posts & articles)
  • Your company or showcase page
  • Your website

My services have helped my clients:

  • Find their competitive edge

  • Obtain business opportunities with organizations like the NFL, Florida State University, and The Huffington Post

  • Land clients like Netflix, HBO, Web.com, Audi, and ClubCorp

  • Increase lead generation on LinkedIn by 4x monthly average

  • Achieve LinkedIn Top 1% Ranked in Industry & Network

  • Better network and connect with desirable employers

  • Improve their online social business communication skills and tactics

What doesn't work: 

1. Generic writing that doesn't excite, inspire, and motivate your audience to take action.

2. Pretty descriptions stuffed with keywords alone is not what will make you stand out, nor does it connect you with your ideal audience. The problem with just sounding good is that it simply doesn't work, nor does it produce results.


3. Disconnected branding that sends confusing, unclear messages. 

What does work:

1. Taking "hope" out of the equation by creating a brand message that resonates with your target audience. You are unique. And you are the main attraction of your story. Your profile is a conversation and it should tell your story in a way that creates an instant connection. 


2. Strategy backed by a proven system that involves knowing your unique value, how it helps your audience, and how to speak directly to them on their level.


3. Understanding how to leverage the technology of the platform to give you the best chance possible of reaching your desired audience.

Tell Your Story Using LinkedIn

What Personal Branding Luxury Looks Like ...

I bring a unique approach to writing profiles by blending my combined experience as a copywriter, storyteller, and marketer. As a trained Direct Response Copywriter paired with a marketing and business development background across various industries, I not only deliver superior branding so that your profile becomes an efficient and effective business and marketing tool, I also provide coaching options to help my clients use LinkedIn more strategically after their upgrade is complete.

I don't work with templates or simply plug in information you completed from a questionnaire. As a storyteller of people and brands, getting to know you on a professionally intimate level is the only way to create an authentic brand. 

I deliver personalized service that results in:

  • More enticing profile headlines

  • On-brand banner designs

  • About summaries that send the right message to the right audience

  • Value-packed, trust building branding that drives action

  • Fully optimized LinkedIn profiles from top to bottom

Why you?
Why me?

There's an entrepreneurial spirit in us all and it is often fueled by passion. Not much in this world would exist without entrepreneurs. The facts are, you are the secret sauce to improving our daily lives and how we work. And your value deserves to be showcased in the best light possible so that people will be drawn to you above all others. I genuinely want to help you succeed because when you do, the world can benefit from your product, service, or talent. 

Because like you, I am extremely passionate about what I do. And as an entrepreneur, I completely understand the challenges you face when it comes to marketing yourself. I love writing and I love stories. I've always been a storyteller AND a marketer. Learning about what people do or create and being able to transcend that into a powerful story that shares that knowledge with others is my way of helping you help those who need you. Plus, there's nobody who will work harder for you than me. Mediocrity is not an option. I don't know how to deliver anything other than exceptional work.


Janine Hogan provides professional copywriting, LinkedIn coaching, and content writing services for entrepreneurs and LinkedIn members.

Janine Hogan Copywriting

10950-60 San Jose Blvd., STE 264

Jacksonville, FL 32223



© 2021 by Hogan Creative, LLC.