Updated: Aug 31, 2019
Branding can feel daunting, especially if your resources are limited or you're just started out. But even on a shoestring budget, there are ways to build your brand without breaking the bank. All it will cost you is your time and in the long run when your business begins to grow, that time will be well spent when you begin to see the ROI for your efforts.
One thing to remember about branding is that you are building a foundation to which becomes the basis for all that you do in your marketing. So, it may be wise to say that branding is the first stage of marketing ... and perhaps the most important piece. Without it, your run the risk of not being clear in your message, or in who you're targeting.
Branding is where you develop your organization's identity, giving it a voice, values, mission, and principles. It is the basis for how you will bring awareness among consumers. Use the following guide to get you started and help alleviate some of the burden when building your brand.
Step 1. It All Starts With Your Potential Customers.
Knowing and understanding the wants, needs, goals, problems, and buying behavior of your target audience helps you to tap into their buying motivation. You want to make sure that you are reaching them on a personal, deeply emotional level and on media platforms they use. You must become the key to solving their problem, fulfill their need, or grant them what they desire. Plus, knowing your customer is the most effective way to develop your brand.