Brands are like snowflakes.

No two are alike.

No two brands or people are alike, each as intricately unique as a snowflake. With billions of others floating around out there, how do you begin tell a brand story that differentiates you from everyone else? Your brand is unique. Your story should be, too.

I see it all too often; you feel stuck on how to put "it" into words.

And IT encompasses everything:

-It's your unique value

-It's who you want to serve

-It's your identity

-It's how you communicate

-It's what you want to be remembered for 

-It's the single most important thing you want your audience to know

So many of my clients struggle with how to write for themselves and their business. They simply cannot figure out how to position themselves,  their products, or services in such a way that makes them irresistible to their target audience. Nor do they have the time.


Here's the thing - you are NOT expected to be great at what you do and  be a copywriter. 

You are busy doing what matters and makes you money, which is managing the day-to-day demands of your business or career.  

You are also smart enough to know that you can get someone who is uniquely qualified and more capable of doing it for you. 

We will work on: 

  • Developing and telling your story

  • Creating your unique brand identity (ie: who you are, what you do, what makes you different, etc.)

  • Defining your unique brand voice and tone

  • Vision & mission

  • Company values and messaging

  • Zoning in on your ideal prospect

  • Your unique selling proposition (USP)  

*Brand identity development and creation (ie: business cards, logos, websites, marketing materials, etc.) are separate and can be included for an additional fee. 


Not sure where to begin? These 5 Steps to Building a Brand will get you thinking about some of the key elements we'll be diving into when we work together.

Janine Hogan provides professional copywriting, LinkedIn coaching, and content writing services for entrepreneurs and LinkedIn members.

Janine Hogan Copywriting

10950-60 San Jose Blvd., STE 264

Jacksonville, FL 32223


© 2021 by Hogan Creative, LLC.