The right words paired with a winning strategy can take you places.

  • Randomly post whatever you want on social media (this serves you, not your audience)

  • Your Instagram caption is something like,"just another day at the office" (*hint - nobody will care)

  • Your blog post ideas come to you randomly (meaning there's no strategy behind them)

  • You can't come up with headlines that get attention (ie: not enough clicks)

  • Your're LinkedIn profile is an online version of your resume (wait, that's not what it's for?)

  • You have a website but know it could be better (because you wrote the content yourself just to get something online)

You're not expected to be a copywriter. You are busy doing what you are good at, which is managing the day-to-day demands of your business. And you are also smart enough to know that you can get someone who is capable of doing it for you. 

What you could get instead: 

Brand strategy that: 

Defines your vision and mission

Establishes your brand values

Zeroes in on your ideal client profile

Discovers your brand tone of voice

Differentiates you from your competition

Helps you stand out from everyone else

Copywriting that:

Best represents your distinct brand essence

Attracts and connects with your ideal prospect

Sets you apart from your competitors

Builds a lasting relationship with your audience

Gets you the attention - and results - you deserve

Tells your story

Website Copy

Perfect for you if:

  • You want an authentic site that stands out from your competition. 

  • You want to attract and convert your ideal prospect.

  • You've tried writing your own website copy but it falls flat and ends up being too generic.

Content Writing

Perfect for you if:

  • You want to keep your customers informed, engaged, and build loyalty.

  • You don't get the conversions you're looking for.

  • You struggle to write headlines that get attention.

  • You don't have the time - or skill - to do your own writing. 

Social Media

Perfect for you if:

  • Your LinkedIn profile speaks like a resume instead of positioning you as the best at what you do.

  • Your business Facebook page overview is all about you, instead of your target audience. 

  • Your Twitter & Instagram bios lack personality and brand tone. 

  • You want better digital advertising results.

Janine Hogan provides professional copywriting, LinkedIn coaching, and content writing services for entrepreneurs and LinkedIn members.

Janine Hogan Copywriting

10950-60 San Jose Blvd., STE 264

Jacksonville, FL 32223


© 2018 by Hogan Creative, LLC.