Updated: Aug 31, 2019
Motivating your prospect can become a daunting task, especially when you feel you've done all you can to get it right but you're not seeing the results you hoped for. But maybe your content is failing because it lacks action-oriented copy.
What is action-oriented copy?
Put simply, it is the text that motivates, inspires, and drives your audience into action. When done well, it can increase your lead generation, bookings, and sales.
It goes without saying that content works better when it drives a specific action. Otherwise its just information. Action-oriented copy inspires your audience to get more involved with your brand or message. It is what calls them to action and do the thing you want them to do. But it's only possible when you give them the right cues.
Since Google loves fresh content, we can both agree that one of your most powerful marketing tools is to pump out effective content on a consistent basis. But don't do it for the sake of doing it. If you're going to invest the time, make sure that your content drives results.
If you're attempting to tackle the task on your own, meaning without a professional copywriter who owns this very important skill, I'm going to show you some shortcuts that will help you produce killer action-oriented copy. Use these tips and you should be able to create copy that packs a punch!