Updated: Sep 15, 2019
It’s happened to us all. You accept an invitation to connect with someone on LinkedIn whom you don’t know but think may be reaching out to inquire about your own product or service.
Instead, you get SLAMMED with an auto-generated sales pitch.
This recently happened to me (again) and I know it happens every minute on social media, which means there’s a big opportunity for anyone who does business online to improve their sales methods. And maybe I’m fortunate because as a copywriter, I’m on the inside of the online marketing world. I know the rules, what works, and what turns off a prospect or connection faster than a blink.
Now, keep in mind that with the example I’m about to share with you, I did what everyone should do, which is check out the person’s profile prior to accepting the connection. In this case, this profile was of interest to me because it was severely flawed. Meaning:
Her headline and summary didn’t tell me anything relevant about her
Her about section was generic and didn’t provide any value
Her profile picture was a selfie that looked like it belonged on her personal Facebook page